In February 1955, Reg Hayter formed his own agency named Hayters. The agency provided national and regional newspapers with coverage of sporting matches and events. It grew to become a renowned name in quality sports journalism as well as providing an excellent training ground for many young sports journalists and reporters to learn their trade. It was the starting place for the likes of Albert Sewell (the agency’s first employee), Richard Keys, Gary Newbon, Steve Rider, Martin Samuel and Henry Winter. Hayters.com now provides sports news directly to the public via its website, drawing on its historic pedigree for quality journalism and delivering inside access to its audience directly from the press box at most Premier League grounds, via the pre and post-match press conferences as well as conducting interviews with key managers and players.